Every WordPress site eventually hits the wall: the feature the business needs that no plugin quite does, the theme that's almost right, the two systems that refuse to talk to each other. You can stack more plugins on the problem — heavier, slower, still not right — or you can have the missing piece built properly, once.
Quick answer: we build custom WordPress plugins, custom themes and child themes, WooCommerce extensions and API integrations, and we repair and extend existing code — including code whose original developer has vanished. Everything is written by developers who also run the servers, so your code is built for the exact stack it lives on. Small builds start at $150 USD, every project gets a fixed quote up front, and you own every line.
What We Build
- Custom plugins. From a small automation ("when an order ships, do X") to full business tools — built lean, doing exactly your thing instead of a hundred things you'll never use.
- Themes & child themes. Custom themes from design to deployment, or child themes that customize what you have — so your changes survive every update instead of being erased by one.
- WooCommerce development. Custom checkout flows, pricing logic, shipping rules, product types and store extensions — WooCommerce specialists are on staff, and store code is tested against real order flows, not just the happy path.
- Integrations & APIs. Connecting WordPress to your CRM, ERP, booking system, payment provider or anything with an API — reliably, with error handling for the day the other side goes down.
- Rescue work. Fixing, securing and extending code someone else wrote — including the classic "our developer disappeared and nobody knows how this works." We document as we go, so it never happens to you twice.
How a Project Runs
Scope first: we turn "what we need" into a written specification you approve, with one fixed price attached — no hourly meter running. Development happens on a staging copy, never your live site. Code follows WordPress standards (hooks and filters, no core hacks, translation-ready, update-safe) and is security-reviewed before it ships, by the same team that cleans up hacked plugins for a living. Deployment is scheduled with you, with rollback ready. And you receive the code, the documentation, and full ownership — no lock-in, no licenses back to us, nothing that stops another developer picking it up in five years.
Why Developers Who Run Servers Write Better Code
Most custom code is written blind — on a developer's laptop, for a generic WordPress, hoping the production server behaves. Ours isn't. Because we build and tune the servers themselves, your code is written for its real environment: queries shaped for your actual database, caching that cooperates with your actual cache layers, and performance measured where it counts — in production conditions. Code and infrastructure from one team means nothing falls in the gap between them.
Pricing: From $150
Small builds — a targeted plugin, a child theme, a focused fix — start at $150 USD. Larger projects are estimated from the written scope and quoted as one fixed number before a line is written; if requirements change mid-project, the quote is revised with you, never silently. Describe what you need in the HELLO FIX chat or by email, and you'll have a scope and price to say yes or no to — usually within a day.
Custom Development FAQs
Do I own the code you write for me?
Yes, completely. You receive the source code, documentation and full ownership — no licensing back to us, no lock-in, nothing preventing any other developer from maintaining or extending it in the future. It's your asset, exactly like your content and your domain.
Can you fix or continue a plugin another developer built?
Yes — rescue work is a large share of what we do. We audit the existing code, secure and stabilize it, document how it actually works, and then extend it. The classic 'our developer disappeared' situation has a standard playbook here, and step one is making sure it can never strand you again.
Will custom code break when WordPress updates?
Not if it's written correctly, which is the entire point of standards: we use WordPress hooks and filters, never modify core, and build child themes so parent updates flow through safely. Code written this way survives updates as a rule — it's the shortcut-riddled code that breaks, and we don't write that.
Can you build custom WooCommerce checkout and pricing features?
Yes — WooCommerce specialists are on staff, and store customization (checkout flows, dynamic pricing, shipping logic, custom product types) is our most requested development work. Store code is developed on staging against real order flows and tested with your actual payment gateways in sandbox mode before it goes anywhere near live orders.
How does pricing work — is $150 the total?
It's the starting price, covering small focused builds. Every project begins with a free scoping conversation that produces a written specification and one fixed price — you know the total before we write a line, and it only changes if you change the scope. No hourly billing, no surprises.
Keep Reading
- Find and fix plugin & theme conflicts (including Elementor)
- Fix WooCommerce cart, checkout & shop page problems
- Speed & VPS performance hardening
- WP Security & Anti-Malware Suite
- The complete website repair & WordPress fix guide
If a plugin for it existed, you'd have found it.
Open the HELLO FIX chat in the corner or email what you need built or fixed. Small builds start at $150, every project gets one fixed quote, and you own every line we write.